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From saucy game-day spreads to messy holiday baking, Maye shows fans how to embrace the foods they love without letting the dread of the cleanup get in the way of the moments that matter.CINCINNATI--(BUSINESS WIRE)--As the 2026 NFL season kicks off, Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, are drafting “First Lady of New England” Ann Michael Maye to help fans enjoy all the messy meals, game day spreads and holiday cooking, without dreading the cleanup that follows. From prepping her husband’s favorite lucky pregame snack and watching games at home to baking family recipes for the holidays, Maye will share how she relies on Dawn and Cascade to sideline the mess, so fans don’t have to miss a moment of the game. <a href="https://mms.businesswire.com/media/20260908377815/en/2893604/5/FINAL_AMM_Press_Release_Hero_Image.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893604/22/FINAL_AMM_Press_Release_Hero_Image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260908377815/en/2893604/5/FINAL_AMM_Press_Release_Hero_Image.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893604/21/FINAL_AMM_Press_Release_Hero_Image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260908377815/en/2893601/4/Dawn_Logo.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893601/22/Dawn_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260908377815/en/2893601/4/Dawn_Logo.jpg"><img src="https://mms.businesswire.com/media/20260908377815/en/2893601/21/Dawn_Logo.jpg" /></a>
As the NFL season and holiday gatherings collide, home gatherings are at an all-time high, and so is the stress at the sink. Data shows that:<ul class="bwlistdisc">
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74% of Americans enjoy watching football at home, while 11% prefer to watch at a friend’s home.*</li>
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47% of Americans admit that the part they dread most about hosting holiday meals is the staggering mountain of dirty dishes. **</li>
</ul>
To help fans stay focused on touchdowns rather than dirty dishes, Dawn and Cascade are helping take dish dread off the menu, giving fans a cleanup team they can count on, so they don’t miss a minute of the action.
Ann Michael Maye Keeps Messes on The Sidelines with Dawn and Cascade
As an avid baker and wife of the New England Patriots quarterback, Ann Michael Maye knows that some of the best moments of football and the holiday season happen around food. She’ll give fans a peek inside her <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fshorts%2F3uMU8HL95s0&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=game-day+traditions&amp;index=1&amp;md5=9160f5f8c73a659be82513f136c8bc40" rel="nofollow" shape="rect">game-day traditions</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fshorts%2F7b2CjOyuNac&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=home-field+hosting+strategies&amp;index=2&amp;md5=2eba6a88fde93b9f2d4a5b308a10e222" rel="nofollow" shape="rect">home-field hosting strategies</a>, and holiday baking rituals, sharing tips and tricks that help her stay present for it all.
“This is one of my favorite times of year because there are so many reasons to bring everyone together, but from making our favorite pre-game peanut butter energy balls to baking my grandma’s holiday pumpkin bread and trying new recipes, our kitchen gets hit hard,” shares Ann Michael Maye. “I love hosting a full house, but I definitely don’t love the cleanup that comes with it. I put everything I can straight into the dishwasher with Cascade Platinum Plus and rely on Dawn Powerwash for the greasy, sticky hard-to-reach messes like my mixer. They’re two products I know I can count on to get the job done, so I can spend less time worrying about dishes and more time enjoying the food and cheering on the Patriots with family and friends.”
Score a Trip for Two to Super Bowl LXI with Dawn and Cascade
Beyond sharing her gameday and holiday hosting playbook, Maye is helping Dawn and Cascade give fans a chance to score an even bigger win this season with a chance for two lucky fans to attend Super Bowl LXI in Inglewood, California.
Grand Prize Details:<ul class="bwlistdisc">
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Prize: A four-day, three-night trip for two people to Super Bowl LXI in Los Angeles, California.</li>
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Entry Window: September 1, 2026 (10:00 a.m. ET) – November 15, 2026 (11:59 p.m. ET).</li>
</ul>
To enter:<ol class="bwlistdecimal">
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Purchase any Dawn or Cascade product from any retailer during the Sweepstakes Period.</li>
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Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdawnandcascade.com%2FSuperbowlLXI%2F&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=DawnandCascade.com%2FSuperBowlLXI&amp;index=3&amp;md5=552d3e5d97779da3f44ba5e2ae3db66e" rel="nofollow" shape="rect">DawnandCascade.com/SuperBowlLXI</a> and complete the entry form.</li>
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Upload a photo or screenshot of your eligible receipt.</li>
</ol>
The Dawn and Cascade Super Bowl LXI Sweepstakes runs from 10:00 a.m. ET on September 1 through 11:59 p.m. ET on November 15, 2026. See the Official Rules, including the no-purchase-necessary method of entry, below and at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdawnandcascade.com%2FSuperbowlLXI%2F&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=DawnandCascade.com%2FSuperBowlLXI&amp;index=4&amp;md5=7529ca466b80e34d4b4ad916cdeb4b85" rel="nofollow" shape="rect">DawnandCascade.com/SuperBowlLXI</a>.
Dawn and Cascade Bring the Cleaning Power
“For decades, consumers have trusted Dawn and Cascade to take on their toughest kitchen messes, and we're committed to continuing to earn that trust through superior cleaning performance,” said Natalie Dech, Senior Director, North America Dish Care, Procter &amp; Gamble. “Whether it’s game day favorites or holiday meals, we’re putting the brand that consumers know and trust to work. With Dawn and Cascade, they can spend less time cleaning up and more time enjoying the moments that matter, and even the opportunity to take their fandom all the way to Super Bowl LXI.”
No matter what’s on the menu, Dawn and Cascade provide complete coverage for every dish in your kitchen. From greasy air fryer baskets to hard-to-clean mixers, Dawn tackles the items headed for the sink, while Cascade takes on the plates, bowls, pots, and pans headed for the dishwasher; no pre-rinse required. Together, they help fans clean the dishes faster and get back to the food, traditions and football that brought everyone together in the first place.
Availability
Dawn and Cascade are available in stores nationwide and online. To view Ann Michael Maye’s video, click <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fshorts%2F7b2CjOyuNac&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=e74862102fe8653482ce838df3ce63f6" rel="nofollow" shape="rect">here</a>.
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US states and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Dawn and Cascade Super Bowl LXI Sweepstakes starts at 12:01 a.m. ET on 9/1/26 and ends at 11:59 p.m. ET on 11/15/26. Sponsored by The Procter &amp; Gamble Distributing LLC. For full rules, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdawnandcascade.com%2FSuperbowlLXI%2F&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=DawnandCascade.com%2FSuperBowlLXI&amp;index=6&amp;md5=ec16250084f0eb5662f72097910c64c9" rel="nofollow" shape="rect">DawnandCascade.com/SuperBowlLXI</a>. The NFL Entities shall have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.
About Dawn
Dawn, North America's #1 dish soap brand*** and a 2022 Fast Company “Brands That Matter” honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 45 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts to help save wildlife, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.dawn-dish.com___.YzJ1Om1ib290aDE6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YTE1YWZkNGNjOGNiNjQ1Yzc0YzY3N2JlNmY1NjQ5MmQ6NzoxNTBmOjM1YzI1ZDM4MGY3MjcxMzM4NDY3OWU0N2MyZWYyMjY2ZmNkM2VhZTU1Nzc1NjI4ODQ4NjJjYzFhOTMzMDNhZWE6cDpGOkY&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=www.dawn-dish.com&amp;index=7&amp;md5=86c8acbdecd2dcedbe9a967c1e27dcef" rel="nofollow" shape="rect">www.dawn-dish.com</a>.
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 70 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fcascadeclean.com%2Fen-us%2F___.YzJ1Om1ib290aDE6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YTE1YWZkNGNjOGNiNjQ1Yzc0YzY3N2JlNmY1NjQ5MmQ6Nzo3MWY5OjE0NDgzNjgzNWEwMWZiZThhYTgxZTdhMjMwYjFmNGJjY2Q2YzBhMmQ0YjhjNGQzODkyMjdkY2ZkNTk0NjNiZTk6cDpGOkY&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=8&amp;md5=e03b2dc7e1baa378297e6ca0df051bc6" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=9&amp;md5=5965211b247a5cfa0384fd90bf985b22" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fwww.pg.com%2Fnews___.YzJ1Om1ib290aDE6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6YTE1YWZkNGNjOGNiNjQ1Yzc0YzY3N2JlNmY1NjQ5MmQ6NzpjZDEzOjllMDc1NThlNWE5Y2UyNDA1OWM0NTUwMDc5MTU4OWIyMjRkY2JiZGRmZmJjMmE4ZTNkMDcwNTkzYzNiY2I0MDQ6cDpGOkY&amp;esheet=54600557&amp;newsitemid=20260908377815&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=10&amp;md5=4fe001724a288bd9841532b6488354ae" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
* PETERMAYER Brand Joy Lab, “Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home,” Sept. 24, 2024.
** OnePoll survey of 2,000 Americans conducted on behalf of LG Electronics USA, 2020
***Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e March 14, 2026 Contacts 
Media Contact: Melissa Murtagh
 <a target="_blank" href="mailto:melissamu@mbooth.com" rel="nofollow" shape="rect">melissamu@mbooth.com</a>

Dawn® and Cascade® Team Up with Ann Michael Maye to Make Game Day Cleanup Fast and Easy and Give Fans a Chance to Score a Trip to Super Bowl LXI

CINCINNATI--(BUSINESS WIRE)--Andre Schulten, Chief Financial Officer of The Procter &amp; Gamble Company (NYSE:PG) will be a featured speaker at the Barclays Global Consumer Staples Conference on Thursday, September 10, 2026, at 8:15 A.M. ET (Eastern Time). <a href="https://mms.businesswire.com/media/20260903143343/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260903143343/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260903143343/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260903143343/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pginvestor.com&amp;esheet=54598010&amp;newsitemid=20260903143343&amp;lan=en-US&amp;anchor=www.pginvestor.com&amp;index=1&amp;md5=8636cdbf3879af8070fee93d2845857e" rel="nofollow" shape="rect">www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54598010&amp;newsitemid=20260903143343&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=714df443d053dc35b798a8af3db6dd90" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54598010&amp;newsitemid=20260903143343&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=6544255f7a5fd56146ecb25011c7e678" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Holly Stutz Smith
 513-659-9949

P&G to Webcast Fireside Chat From the Barclays Global Consumer Staples Conference, September 10

Three limited-edition fragrances inspired by Dunkin’ bring the aromas of its coffee and bakery favorites into the home and on the go with Procter &amp; Gamble’s Febreze AIR, PLUG, BATHROOM, and CARCINCINNATI--(BUSINESS WIRE)--Today, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Febreze&amp;index=1&amp;md5=506a4ecdd286be63ed6ec1a4dab544ce" rel="nofollow" shape="rect">Febreze</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dunkindonuts.com%2Fen&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Dunkin%26%238217%3B&amp;index=2&amp;md5=725d50bdee00d9f07b5b661073e0e7e9" rel="nofollow" shape="rect">Dunkin’</a> announced a first-of-its-kind limited-edition scent collection that pairs Febreze’s odor-fighting power with fragrances inspired by some of Dunkin’s most iconic coffee and bakery favorites. Available exclusively at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fbrand%2Ffebreze%2Ffebreze-dunkin%2F20069984%3FselectedSellerId%3D0&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Walmart%2C&amp;index=3&amp;md5=fc90e9fc97d9a7449ed281bad0310438" rel="nofollow" shape="rect">Walmart,</a> the lineup features three indulgent fragrances that bring the unmistakable aromas of a Dunkin’ run into homes and cars nationwide: <a href="https://mms.businesswire.com/media/20260901365748/en/2886234/5/Febreze_x_Dunkin%27_Key_Visual.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886234/22/Febreze_x_Dunkin%27_Key_Visual.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901365748/en/2886234/5/Febreze_x_Dunkin%27_Key_Visual.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886234/21/Febreze_x_Dunkin%27_Key_Visual.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901365748/en/2886213/5/Febreze_LOGO.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886213/22/Febreze_LOGO.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901365748/en/2886213/5/Febreze_LOGO.jpg"><img src="https://mms.businesswire.com/media/20260901365748/en/2886213/21/Febreze_LOGO.jpg" /></a><ul class="bwlistdisc">
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Strawberry Frosted Donut: Scents of fresh berries, whipped icing, and warm dough bring the iconic, pink-sprinkled Strawberry Frosted Donut to life and recreate the joy of opening a fresh box of donuts.
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Available in: Febreze AIR, PLUG, BATHROOM, CAR.</li>
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Cinnamon Roll: Scents of warm cinnamon bark, vanilla crème, and brown sugar bring the sweet aroma of a warm cinnamon roll to everyday moments.
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Available in: Febreze AIR, PLUG, BATHROOM.</li>
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Vanilla Latte: Scents of black coffee and comforting, creamy vanilla blend together for a scent pick-me-up any time of day.
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Available in: Febreze AIR, PLUG, CAR.</li>
</ul></li>
</ul>
“We wanted to capture the ultimate daily ritual – a morning Dunkin’ run – and bring that joy straight into the home,” said Tyler Beck, Vice President, North America Air Care, Procter &amp; Gamble. “By pairing our freshness innovation with the scents of Dunkin’s iconic flavor offerings, we’ve created a collection that tackles tough odors and completely transforms a home's energy at any time of day.”
“For millions of people, the smell of Dunkin’ is part of what makes the day feel like it’s officially started,” said Brian Gilbert, Vice President of Retail Business Development, Inspire Brands. “Whether it’s the aroma of a Vanilla Latte or a Strawberry Frosted Donut, our guests have an emotional connection to these iconic scents. Through this collaboration with Febreze, we’re bringing those beloved Dunkin’ scents into homes and cars in a completely new way.”
The Febreze x Dunkin’ collection is now available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fbrand%2Ffebreze%2Ffebreze-dunkin%2F20069984%3FselectedSellerId%3D0&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Walmart&amp;index=4&amp;md5=714c632c70025331885aa871702fe214" rel="nofollow" shape="rect">Walmart</a>, with an MSRP starting at $3.97. For more information about Febreze, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.febreze.com%2Fen-us&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=Febreze.com&amp;index=5&amp;md5=34aec5f04d25530cae3c2dbdbdcbbd9e" rel="nofollow" shape="rect">Febreze.com</a>.
FAQ<ul class="bwlistdisc">
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When is the Febreze x Dunkin’ collection available to buy?
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The limited-edition Febreze x Dunkin’ collection is available nationwide starting this month, September 2026.</li>
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Where can I buy the new Dunkin’-inspired Febreze scents?
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The Febreze x Dunkin’ Collection is available exclusively at Walmart. It will not be available at Dunkin’ locations.</li>
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What Febreze products are available in this collection?
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The collection is available in Febreze AIR, PLUG, BATHROOM, and CAR, starting at $3.97.</li>
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Are these scents made with real coffee or food ingredients?
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No, Febreze x Dunkin' scents are not made with real coffee, sugar, or food ingredients. While these products may smell like your daily Dunkin’ run, they are not for consumption.</li>
</ul></li>
</ul>
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&amp;G’s portfolio of household brands and bring innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=a6a2aa9e456eb70f090b253537d9babd" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=483d97dbaf79224d49e6f02a963fab1b" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
ABOUT DUNKIN’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,200 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dunkindonuts.com%2F&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=DunkinDonuts.com&amp;index=8&amp;md5=620231a78f792252df06644b2bb3a565" rel="nofollow" shape="rect">DunkinDonuts.com</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finspirebrands.com%2F&amp;esheet=54597098&amp;newsitemid=20260901365748&amp;lan=en-US&amp;anchor=InspireBrands.com&amp;index=9&amp;md5=ae68341ddaa47348667e7ee3d2419ab2" rel="nofollow" shape="rect">InspireBrands.com</a>. Contacts 
Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> or
 M Booth
 Rachel Koggan, 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Febreze and Dunkin’® Brew Up a First-Of-Its-Kind Scent Collection

Designed to be gentle, Tide Fresh &amp; Gentle introduces a nature inspired fragrance to its dermatologist-tested formula for a deep clean consumers can trustCINCINNATI--(BUSINESS WIRE)--For the first time in over 30 years, Tide Free &amp; Gentle has launched a second addition to its existing portfolio with the release of the NEW Tide Fresh &amp; Gentle with Coastal Oasis Scent, delivering the trusted, superior clean consumers expect from Tide, but now with a light, dermatologist-tested scent. <a href="https://mms.businesswire.com/media/20260901001861/en/2884912/5/KV-main_Co-US_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884912/22/KV-main_Co-US_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901001861/en/2884912/5/KV-main_Co-US_%282%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884912/21/KV-main_Co-US_%282%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901001861/en/2884897/5/Fresh%26Gentle_logo_blue-01_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884897/22/Fresh%26Gentle_logo_blue-01_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260901001861/en/2884897/5/Fresh%26Gentle_logo_blue-01_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260901001861/en/2884897/21/Fresh%26Gentle_logo_blue-01_%281%29.jpg" /></a>
Tide Fresh &amp; Gentle marks the first dermatologist-tested scented product addition to the Free &amp; Gentle line up in over three decades, intentionally created for consumers who no longer want to choose between gentleness, scent and cleaning performance. Combining all three in one trusted laundry solution, Tide Fresh &amp; Gentle with Coastal Oasis scent was thoughtfully designed for those with sensitive skin.
Is Tide Fresh &amp; Gentle Safe for Sensitive Skin?
For years, Tide Free &amp; Gentle has been trusted by sensitive skin consumers and is continuing its commitment to gentleness with the NEW Tide Fresh &amp; Gentle. Gentle on both skin and fabric, Tide Fresh &amp; Gentle was carefully crafted for the growing consumer interest in safer, scented products.
"It’s been a year of great innovation for Tide. Tide evo challenged what laundry detergent can look like. Now, we are rethinking what gentle laundry can smell like," said Kimberly Romine, Fabric Care Scientist at Procter &amp; Gamble. "We spent months speaking directly with sensitive skin consumers about the role fragrance plays in their laundry experience and what they would need to feel confident choosing a scented detergent. The result is a light, relaxing scent that stays true to the superior cleaning performance people trust from Tide Free &amp; Gentle."
Why Add Fragrance to the Tide Free &amp; Gentle Formula?
Research shows that more than 80% of sensitive skin consumers who purchase free detergents want more scent in their laundry routines, with fragrance serving as both a signal of clean laundry and an enjoyable part of their laundry routine.
To meet this need, Tide developed Tide Fresh &amp; Gentle with Coastal Oasis Scent, combining extensive research and engagement with real consumers to build the ideal fragrance profile. The result was a laundry experience that provides a no-compromise clean that transports consumers to a moment of relaxation and peace.
Tide Fresh &amp; Gentle is an additional scented option and does not replace the original fragrance-free Tide Free &amp; Gentle.
What is the Coastal Oasis Scent?
The "Coastal Oasis" scent in the new Tide Fresh &amp; Gentle was designed to feel like a moment of relaxation and peace. The fragrance notes include a curated combination of light fruit and floral scents that transport consumers with every sniff, including pear, linen, amber, peach, jasmine, and lily.
Is Tide Fresh &amp; Gentle Dermatologist Tested for Sensitive Skin?
The Tide Fresh &amp; Gentle formulation and Coastal Oasis fragrance are both dermatologist-tested for sensitive skin and made without dyes for a powerful, but gentle laundry experience consumers can trust.
Does Tide Fresh &amp; Gentle Have the Same Cleaning Performance as Tide Free &amp; Gentle?
Similar to the original Tide Free &amp; Gentle, Tide Fresh &amp; Gentle maintains its upgraded "Free You Can See" translucent formula, a clearer liquid formulation comprised of refined, purified raw materials designed to help achieve whiter whites, brighter colors, and enhanced cleaning power.
Tide Fresh &amp; Gentle provides the same simpler, trusted key benefits:<ul class="bwlistdisc">
<li>
Science-backed approach and widely trusted by consumers</li>
<li>
Formulated with an advanced polymer that helps release soil from synthetic fabrics</li>
<li>
Lab-tested to deliver the cleaning performance consumers expect from Tide</li>
<li>
Designed for everyday laundry, including meaningful and delicate items</li>
</ul>
Availability
Tide Fresh &amp; Gentle with Coastal Oasis Scent will be available online beginning September 1, 2026 through Walmart.com and Target.com as a liquid detergent with an MSRP starting at $4.99. A second Tide Fresh &amp; Gentle product, Tide Fresh &amp; Gentle with White Lavender Scent, will also be available online September 1, but exclusively at Target.
Both products will continue rolling out to Target retail locations nationwide throughout early September, in addition to Publix, HEB, and CVS for Tide Fresh &amp; Gentle with Coastal Oasis Scent only.
Learn More
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tide.com%2F&amp;esheet=54596261&amp;newsitemid=20260901001861&amp;lan=en-US&amp;anchor=www.tide.com&amp;index=1&amp;md5=25731d7c3f7cde9d49de9d5e602932d0" rel="nofollow" shape="rect">www.tide.com</a> to learn more about Tide products. Follow TideLaundry on TikTok and Instagram for product updates, cleaning tips, and product insights.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54596261&amp;newsitemid=20260901001861&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=09ed3bf1333eab4e71b36dc4efe8daf8" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54596261&amp;newsitemid=20260901001861&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=b81e88a195d3debe10c6d05a077c5289" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Tide Expands Free & Gentle Line for the First Time in Over 30 Years with New Light Scented Innovation, Fresh & Gentle

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