Read our latest stories

The Target-exclusive, limited-edition body care collection from Native brings beach-inspired scents and refreshing formulas to elevate everyday routines.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the Surf Club Collection, a limited-edition lineup inspired by sun-soaked days and coastal escapes. Designed to bring a sense of summer to your daily routine, the collection features fresh, transportive scents paired with Native’s signature gentle and effective formulas. <a href="https://mms.businesswire.com/media/20260511545616/en/2799679/5/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799679/22/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799679/5/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799679/21/Shot-30-ADDED_Superior-Scent_Portfolio_Golden-Sunset_fnl_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799677/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799677/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260511545616/en/2799677/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260511545616/en/2799677/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Surf Club Collection captures the feeling of long days by the ocean, blending breezy, tropical, and sun-warmed notes across a range of body care essentials. Each product is thoughtfully formulated to cleanse and refresh while delivering the quality and performance Native is known for.
With vibrant scents and effortless usability, the Surf Club Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday routines feel elevated and enjoyable.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Golden Sunset: Pink pepper and pineapple melt into warm cedar, lavender and santal.</li>
<li>
Tropic Tides: Juniper and sea salt breeze over florals and warm woods.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Aluminum-Free Deodorant (72-hour odor protection)</li>
<li>
Deodorant Spray</li>
<li>
Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
<li>
Silicone-Free &amp; Sulfate-Free Shampoo and Conditioner</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
<li>
Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
<li>
Vegan and cruelty-free</li>
<li>
Made with citric acid for pH balance to keep your skin ultra happy</li>
<li>
Dermatologist-tested</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that goes beyond basic function, looking for products that deliver both performance and a more immersive, sensory experience. Native developed the Surf Club Collection to meet this demand, combining transportive, beach-inspired scents with simple, effective formulas that bring a sense of escape into everyday routines.
“Body care has become a space for self-expression and escape,” said Christopher Talbott, Chief Executive Officer at Native. “With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are—now available conveniently at Target.”
The Native Surf Club Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=8a3197cc1bad35ca9d4e671c57884718" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Target.com&amp;index=2&amp;md5=ae74d2e4d0afcafb5d711f66473cf87b" rel="nofollow" shape="rect">Target.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=88db4912e12be3876f3afadfdbcb16dd" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=d2fa374ce58b2a26fd4a8d964274d128" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=5d9672c9423ee34818e908bcd8e2478c" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=0c7e962337cb211972987dec26463101" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54532262&amp;newsitemid=20260511545616&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=359b7153c2ec8666fa032d6e4064ce31" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes

Secret Clinical provides 100-hours of clinically proven sweat and odor protection to stay cool against stress sweat from your first 9-to-5CINCINNATI--(BUSINESS WIRE)--Secret, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Fshop%2Fclinical-strength&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=the+%231+Clinical+Antiperspirant+Brand&amp;index=1&amp;md5=7089702bbef03d902e136fcad75f9b7d" rel="nofollow" shape="rect">the #1 Clinical Antiperspirant Brand</a>* has teamed up with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.internqueen.com%2F&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Intern+Queen&amp;index=2&amp;md5=64c86098422dce6a33b90f9bb480e231" rel="nofollow" shape="rect">Intern Queen</a>, the leading Gen-Z and campus marketing platform, and Corporate Natalie, content creator and entrepreneur, to provide young women with the tools – and the confidence – to navigate the often sweat-inducing, "unwritten rules" of the corporate world. <a href="https://mms.businesswire.com/media/20260506974527/en/2796314/5/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796314/22/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796314/5/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796314/21/SI06_Clinical_SS_Stress_Response_Nb_1_Brand_2_6_oz_126152187.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796313/5/Secret_Logo_1.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796313/22/Secret_Logo_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260506974527/en/2796313/5/Secret_Logo_1.jpg"><img src="https://mms.businesswire.com/media/20260506974527/en/2796313/21/Secret_Logo_1.jpg" /></a>
The transition from college into corporate life can be stressful. When faced with the pressure of a first performance review or an "always-on" hybrid work environment, the body reacts differently than it does during a workout.1
“I’m often asked, ‘Why do you sweat more during high-stakes moments?’ Pressure triggers our apocrine glands, producing a thicker ‘stress sweat’ that bacteria thrive on, leading to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Farticles%2Fwhy-do-i-sweat&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=stronger%2C+more+unpleasant+odor&amp;index=3&amp;md5=46b032d1238855f89d5b332eae950868" rel="nofollow" shape="rect">stronger, more unpleasant odor</a> than regular sweat,” says Annika Kline, P&amp;G Scientist. “Our advanced formula is engineered to prevent sweat and odor in these moments, offering 100-hours of invisible protection that holds up from the first interview to the first major presentation.”
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Fshop%2Fclinical-strength-invisible-solid%2FCompletely-Clean&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret+Clinical+Strength+with+Hyaluronic+Acid&amp;index=4&amp;md5=9bb53bac4db1cb43cda7ed1c33ee7caf" rel="nofollow" shape="rect">Secret Clinical Strength with Hyaluronic Acid</a> provides clinically proven, 100-hour protection – even in 100-degrees Fahrenheit heat – the strongest level of protection against sweat and odor while being gentle on skin. This powerful deodorant offers 3x sweat protection**, specifically formulated to address stress-related sweat.
Secret is harnessing Intern Queen’s trusted community of college influencers and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDXzUviauQjL%2F%3Fhl%3Den&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=the+satirical+wit+of+Corporate+Natalie&amp;index=5&amp;md5=cebe411949afb3572e28a49bf34ed984" rel="nofollow" shape="rect">the satirical wit of Corporate Natalie</a> to prove that while the leap to a first job is daunting, staying dry shouldn't be. By bringing humor to the office gauntlet, they are demystifying workplace culture and helping young professionals laugh off awkward hurdles while staying sweat-free.
“No one tells you how sweaty corporate life can get. From sprinting to the office because you snoozed your alarm one too many times to trying to decode the corporate terms your boss keeps using, there’s a long list of stressors. Sweat doesn't need to be on the list," says Corporate Natalie. "Secret Clinical is the one thing in my workday that quietly handles itself.”
“At Intern Queen, we believe that preparation is the key to overcoming those high-pressure ‘firsts’ that define a career,” says Lauren Berger, Founder and CEO of Intern Queen. “By partnering with Secret, we’re showing our community that professional resilience starts with feeling prepared. Having that gold-standard sweat protection allows young women to walk into any boardroom with their heads held high and their focus exactly where it belongs.”
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsecret.com%2Fen-us%2Farticles%2Fwhat-makes-secret-a-great-option-for-sweat-protection&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Apply+Secret+Clinical+before+bed&amp;index=6&amp;md5=94236d39a85adc3f42978a048d699810" rel="nofollow" shape="rect">Apply Secret Clinical before bed</a> to maximize your defense against daytime moisture. This overnight application enables the formula to establish a robust barrier of wetness protection during rest, creating a durable layer of invisible sweat control that lasts throughout your most hectic work hours.
For more information visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsecret.com&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret.com&amp;index=7&amp;md5=833099d0d2826795767c5be65c55ef46" rel="nofollow" shape="rect">Secret.com</a> or follow @SecretDeodorant on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fsecretdeodorant%2F&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=af34960d34390a12a5892dc25578a5fc" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40secretdeodorant&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=TikTok&amp;index=9&amp;md5=c336c8c8b46042425237e643feca97de" rel="nofollow" shape="rect">TikTok</a>.
*Based off Nielsen P52Wk Sales as of 10/25/25
 **Vs. the wetness protection required of an ordinary antiperspirant
About Secret®
Secret® was the first antiperspirant brand designed specifically for women. For more than 60 years, Secret® has been at the forefront of women’s lives, leading with innovation to provide superior odor and wetness protection.
As the #1 Clinical Antiperspirant Brand* Secret® is committed to helping women Stay Fresher Under Pressure with high-performance formulas that work as hard as they do. For more information on the 2025 Allure Best of Beauty award winner, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsecret.com&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=Secret.com&amp;index=10&amp;md5=be33e6e4b1d0d10ed9bf05f5dd0e1499" rel="nofollow" shape="rect">Secret.com</a> and follow the brand on Instagram and TikTok.
*Top selling Clinical Antiperspirant brand P52Wk using Nielsen sales data as of December 2025
About Intern Queen
Intern Queen is the most relevant and likeable source of career, internship, and campus ambassador information. The platform is free for young people to use, offering a bridge to exclusive paid opportunities at some of the world’s biggest companies. Intern Queen’s mission is to empower the leaders of tomorrow with the information they need to succeed today.
About Corporate Natalie
In 2020, while everyone was re-painting their house or perfecting sourdough, Natalie took to TikTok to mock the absurdity of work-from-home life. Turns out, millions of people felt the same way. Now with over two million followers across TikTok, Instagram, and LinkedIn, she's built a career on saying the quiet parts loud about modern work culture. In addition to her content career, Natalie founded Expand Co-Lab, the first creator-led B2B influencer agency designed to give brands long-term and direct access to tech creators. She also advises startups, speaks at conferences, and acts. Her influential presence has garnered her recognition as an E! Top Account to Follow, Forbes 30 Under 30 lister, and 2023 LinkedIn Top Voice.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
___________________________
1 Biehle-Hulette, S.J., Krailler, J.M., Elstun, L.T., Bentz, S., Benzing, K.W., Spruell, R.D., Hellhammer, J. and Swaile, D.F. (2014), Thermoregulatory vs. event sweating – comparison of clinical methodologies, physiology and results. Int J Cosmet Sci, 36: 102-108. <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdoi.org%2F10.1111%2Fics.12103&amp;esheet=54529737&amp;newsitemid=20260506974527&amp;lan=en-US&amp;anchor=https%3A%2F%2Fdoi.org%2F10.1111%2Fics.12103&amp;index=11&amp;md5=13fefac7bea087d92f43ee53e18144f2" rel="nofollow" shape="rect">https://doi.org/10.1111/ics.12103</a></td></tr>
</table>
  Contacts 
Media Contact: Secret Deodorant Press Team
 <a target="_blank" href="mailto:Secret@citizenrelations.com" rel="nofollow" shape="rect">Secret@citizenrelations.com</a>

Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry

The limited edition collection features playful, boba-inspired scents across Native’s aluminum-free deodorant, sulfate-free body wash, silicone-free hair care, and moisturizing body products. <a href="https://mms.businesswire.com/media/20260505050759/en/2792078/5/Shot-10_Step-and-Repeat_Lo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792078/22/Shot-10_Step-and-Repeat_Lo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792078/5/Shot-10_Step-and-Repeat_Lo_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792078/21/Shot-10_Step-and-Repeat_Lo_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792076/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792076/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505050759/en/2792076/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505050759/en/2792076/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas announces the launch of its limited-edition Boba Cafe Collection, now available at Walmart stores nationwide and online at Walmart.com.
Inspired by boba tea (also known as bubble tea), the globally popular customizable beverage, the Boba Cafe Collection features five dessert-inspired scents designed to transform everyday hygiene routines into joyful self-care rituals. The limited-edition lineup spans Native’s bestselling categories, including aluminum-free deodorant with 72-hour odor protection, sulfate-free body wash, moisturizing lotion, liquid hand soap, and silicone-free shampoo and conditioner.
As part of Native’s commitment to simple, effective formulas made with thoughtfully selected ingredients, the Boba Cafe Collection delivers playful, café-inspired fragrances while maintaining ingredient transparency and high-performance clean formulations.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Strawberry Matcha: A sweet and creamy matcha tea blended with bright strawberry and orange flower.</li>
<li>
Brown Sugar Boba: A velvety richness of cream and brown sugar with a hint of fruity freshness and caring musk.</li>
<li>
Berry Blossom Tea: A burst of vibrant pomegranate and dark berries blended with delicate vanilla and hibiscus blossoms.</li>
<li>
Coconut Ube: An indulgent coconut cream and spun sugar scent blended with tropical fruits and soft amber.</li>
</ul></li>
</ul><ul class="bwlistdisc">
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Aluminum-Free Deodorant (72-hour odor protection)</li>
<li>
Sensitive Deodorant (DTC exclusive)</li>
<li>
Mini Deodorant Stick</li>
<li>
Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
<li>
Moisturizing Hand &amp; Body Lotion (48-hour hydration)</li>
<li>
Liquid Hand Soap</li>
<li>
Silicone-Free &amp; Sulfate-Free Strengthening Shampoo and Conditioner</li>
<li>
Silicone-Free &amp; Sulfate-Free Moisturizing Shampoo and Conditioner</li>
<li>
2-in-1 Hair Care</li>
</ul></li>
</ul><ul class="bwlistdisc">
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
72-hour odor protection in aluminum-free deodorant</li>
<li>
Sulfate-free cleansing formulas</li>
<li>
Silicone-free hair care options</li>
<li>
Plant-based moisturizers for long-lasting hydration</li>
<li>
Limited edition, boba-inspired scents</li>
</ul></li>
</ul><ul class="bwlistdisc">
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Native developed the Boba Cafe Collection in response to growing consumer demand for personalized, multicultural-inspired scents within clean personal care. Boba tea, also known as ‘bubble tea’ has become a global cultural phenomenon known for its customizable flavors and community-driven café culture, and Native translates that joyful, personalized energy into everyday bathroom rituals. The collection reflects Native’s mission to create simple, effective personal care products made with thoughtfully selected ingredients, while celebrating culture, individuality, and everyday indulgence.
“Self-care should delight the senses as much as it cares for the skin,” said Christopher Talbott, Chief Executive Officer at Native. “The Boba Cafe Collection brings the fun, customizable spirit of boba tea to personal care, while keeping Native’s formulas clean, simple, and effective.”
The Native Boba Cafe Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=e99eabe706f863a6b049fdc5235adf6b" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Walmart stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwalmart.com&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Walmart.com&amp;index=2&amp;md5=803edf31bb786ee089dc5e50f03f3bc9" rel="nofollow" shape="rect">Walmart.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=3&amp;md5=3c261ff48469237c72dc90fdab03f54a" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Native&amp;index=4&amp;md5=c8497e20d69f16a00af5d7a8f802aee8" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=TikTok&amp;index=5&amp;md5=c629debdf3197d85092a921691c5ec7e" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=ac19298691769b7d117ca5e997cf08f7" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54527090&amp;newsitemid=20260505050759&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=8c0dc8e21c763bd54d3482af38dce98f" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Limited Edition Boba Cafe Collection Designed to Turn Daily Routines into Delightful Rituals Exclusively at Walmart

The collection features globally inspired fragrances across aluminum-free deodorant, sulfate-free body wash, hair care, and moisturizing body products — exclusively available at Target. <a href="https://mms.businesswire.com/media/20260505264374/en/2793837/5/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793837/22/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793837/5/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793837/21/Shot-03_Travel-Fragrance-Comp_DEO-BW-SHAM-LOT-SPRAY_Lo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793836/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793836/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260505264374/en/2793836/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260505264374/en/2793836/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces the launch of its limited-edition Global Flavors Cafe Collection, now available at Target stores nationwide and online at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Target.com&amp;index=1&amp;md5=a9e32e95ec5b7001e66d75fd3d2051eb" rel="nofollow" shape="rect">Target.com</a>.
Inspired by vibrant flavors and aromas from destinations including Japan, Italy, Morocco, Brazil, and Turkey, the collection features clean, effective formulas across aluminum-free deodorant, sulfate-free body wash, moisturizing lotion, body scrub, hair care, and liquid hand soap.
The Native Global Flavors Collection is a limited edition personal care lineup inspired by iconic flavors and destinations from around the world, created to transform daily routines into sensory travel experiences.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Japanese Golden Pear: A simple escape with juicy pear &amp; serene florals notes.</li>
<li>
Italian Vanilla Gelato: A guilt-free vacation filled with indulgent vanilla &amp; citrus notes.</li>
<li>
Brazilian Honey Melon: A pure refreshment drenched in juicy melon &amp; soft floral notes.</li>
<li>
Moroccan Mountain Sage: A natural adventure inspired by invigorating herbal &amp; amber notes.</li>
<li>
Turkish Rose Water: A worry-free adventure with delicate florals &amp; enchanting amber.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Aluminum-Free Deodorant (72-hour odor protection)</li>
<li>
Sensitive Deodorant (DTC only)</li>
<li>
Deodorant Spray</li>
<li>
Mini Deodorant Stick</li>
<li>
Sulfate-Free Body Wash (24-hour refreshing cleanse)</li>
<li>
Silicone-Free &amp; Sulfate-Free Strengthening Shampoo and Conditioner</li>
<li>
Silicone-Free &amp; Sulfate-Free Moisturizing Shampoo and Conditioner</li>
<li>
Moisturizing Hand &amp; Body Lotion (48-hour hydration)</li>
<li>
Liquid Hand Soap</li>
<li>
Body Scrub</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
72-hour odor protection in aluminum-free deodorant</li>
<li>
Sulfate-free cleansing formulas</li>
<li>
Silicone-free hair care options</li>
<li>
Plant-based moisturizers for long-lasting hydration</li>
<li>
Limited edition, boba-inspired scents</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Global Flavors celebrates how Native brings cultural inspiration into everyday personal care essentials. By partnering with Target for this limited edition launch, Native expands access to globally inspired scents within core mass categories like deodorant and body wash. The collection supports Native’s broader approach of pairing ingredient transparency with trend-driven fragrance innovation at scale.
“Personal care should bring joy and inspiration to everyday routines,” said Christopher Talbott, Chief Executive Officer at Native. “With Global Flavors, we’ve captured the essence of travel and transformed it into clean, effective formulas that let people experience iconic scents from around the world—now available conveniently at Target.”
The Native Boba Cafe Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=08b1b7b89bd2f1c0381aae6dbf599c30" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Target.com&amp;index=3&amp;md5=7f50c66164aac3501f2d7d0e2d0be09f" rel="nofollow" shape="rect">Target.com</a></li>
<li>
Retail prices vary by category but span from $3-$14</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=a034048728fefad2340b1f7ff79626d1" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=74eb3e4e85cd4290c968dcb14ee9f066" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=c54f17fe1a9eda2a07e8adbe2807d215" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=b1c95c6885f18ab10439617ae80da134" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54528284&amp;newsitemid=20260505264374&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=c84c3a6461f41f20924dc6710c185d55" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target

News releases

Time: Best Companies for Future Leaders 2024 badge

Barron’s 100 Most Sustainable Companies badge

Forbes America’s Best Employers for Diversity badge

Wall Street Journal Best Managed Companies badge

Awards & Recognitions

Media center

See all media

<h2 style="color: #000;font-weight:600;" class="font-22">Media contacts</h2>

If you’re a journalist looking to reach a Company representative on our latest news, please email us with your contact information and deadline.

<a href="mailto:MediaRelations@shared.pg.com">MediaRelations@shared.pg.com</a>

<h2 style="color: #000;font-weight:600;" class="font-22">Receive P&G News</h2>

Sign up to have P&G news releases delivered to your email inbox!

Newsroom.

Read our latest stories

15 Years After the Joplin Tornado: Stories of Resilience and Recovery in Disaster Relief

P&G and iHeartRadio Launch the Elton John Impact Awards Celebrating and Honoring LGBTQ+ Trailblazers

Don't Fight the Habit, Innovate For It: The Making of Fairy Skip the Soak

How Consumer Understanding Shapes Baby Care Innovation

News releases

Awards & Recognitions

Media center

Media contacts

Receive P&G News